Growth Review
This review is about who your website brings in. The public lighting and sports lighting side of the business is doing real work online: your name and your project pages for GAA clubs and council contracts bring in the bulk of your 1,300 monthly visits. Solar sits differently. You have a live page announcing the move into PV installation, and it does not show up anywhere in your 71 tracked rankings, at any position, for any search. It's all detailed below, with what to do about each one.
71 searches are tracked against electricskyline.ie. The company name and public lighting pages account for almost all of the 1,300 monthly visits. Search for the page announcing your move into solar installation, and it isn't in the list at all.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| skyline / electric skyline | 1.3K+ | 1st for both. Your name carries the site. | 1st |
| public lighting / street light faults | 750+ combined | 3rd to 5th across several pages. Real, working rankings. | 3rd |
| how do solar panels work | 480 | 8th, from a general knowledge-hub article, 4 visits. | 8th |
| solar photovoltaic electricity | 140 | 13th, from the same article. 0 visits. | 13th |
| (your PV solar installation page) | — | Does not appear anywhere in the 71-row table, at any position. | Absent |
The pattern is consistent: every page that ranks is about lighting, a council contract, or a GAA club sponsorship. The one page built specifically to sell solar installation has no ranking, for anything, at all. That's not a small gap on a big site. It's the entire second line of business showing zero return from the site that's meant to sell it.
The site itself is well maintained: 39 pages checked, none broken, real project photography throughout. The gap is specific to how solar sits on the site.
None of this is a design problem. The lighting side of the site proves the format works: real project pages rank, real council and club names bring in search traffic. Solar simply hasn't been given the same treatment yet.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is what gives solar the same standing your lighting business already has.
620 searches every month across the two solar terms currently tracked.
4 visits a month currently arriving from either of them, combined.
Zero confirmed rankings anywhere for your actual solar installation page.
Your lighting business already proves the site can rank: real project pages for real named clients, built the same way, bring in the bulk of your 1,300 monthly visits. Solar is running on a fraction of that treatment. You know how many solar enquiries a ranking page would need to produce to be worth the same investment as your lighting pages. That's the sum worth doing on your side.
Solar PV grant activity and search interest in Ireland keeps climbing year over year. Every month the installation page stays off the homepage and out of the rankings is a month that volume goes to whoever else shows up for it in your operating counties.